Sustainability
Our CSR & Eco-Production Commitments
The advertising production industry has made real progress in cutting carbon emissions. Even so, this is no time to ease off. It is a shared challenge, and it brings us all together.
Since 2018, PAC GROUP has been working towards a more sustainable audiovisual industry while continuing to champion creativity. Sustainability remains a major concern across every sector, and far more than a buzzword to us.. We work to build sustainable practices into every level of production, from practical changes such as removing red meat from the catering on set to partnerships with production suppliers investing in green technology.
Our approach is collective, evolving and positive. We are all in this together. It is carried as much by the crews on set and in post-production as by the client, the agency and the production company. We need everyone to take this further. Every action counts, and no gesture is too small.
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Greenhouse gas reduction remains at the heart of our CSR strategy: reducing, repurposing and reusing waste (props, costumes, set materials), saving energy, optimising travel, using sustainable materials, promoting diversity and gender balance on shoots, and protecting biodiversity.
Our aim is to bring every stakeholder into a shift in how they think, create and add value, through new creative territories and new advertising narratives. By embedding sustainable practices in the creative process and drawing on collective intelligence, we can make significant progress towards a more responsible future.
